Flashback to 2013
Cisco Pinedo, the founder of Cisco Home, was just moving into 8025 Melrose Ave. He needed a way to make this space pop, to make sure his locally grown store wouldn’t get lost in the brand name abyss of the West Hollywood shopping district. That’s when he called his longtime friend and artist, Leo Estevez.
Leo, a member of the creative collective Small Green Door, was also born and raised in Los Angeles. He understood the power in Cisco’s LA-centric mission.
As a nod to the city’s street art that’s embedded so deeply in its culture, Leo decided he’d install a mural on the side of the store.